Facebook for Business

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Facebook is the world's largest social network. With over a billion users it's very likely that a proportion of your target customer audience will have a Facebook account. This course will look in detail at the use of Facebook as…

Introducing GDPR

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This course is designed for front line data processors and provides a clear introduction to the main elements of the GDPR, including compliance and the consequences of non-compliance. It explains the roles of key players and covers the main categories…

LinkedIn for Business

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LinkedIn is a very valuable tool to find the key decision makers within certain companies. It's used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find…

Search Engine Optimisation for Business

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This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we'll explore search engine optimisation 'SEO' and how you can use this to drive traffic to your website.

Social Media for Business

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All about how to get the best out of social media in a business. Looking at business strategy, business development and the practicalities of employing people and agencies to support your social media activity.

Twitter for Business

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Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new…